Why Microsites?

Microsites are an effective way to market your business online with a website that has a strong domain name. These microsites are normally created in addition to your main website. The are called microsites because in our view, they should be focused to a particular topic or niche market.

Why create a microsite?

The main reason is that the search engines place significant “weight” on the domain name in determining who appears on page one of search results. If your domain does not contain important search phrases, you are already at a disadvantage. There are always exceptions to this rule but a good domain can translate into page one success in a short period of time.

According to Brian Pasch, CEO of the Pasch Consulting Group “A perfect example is our own company. We have a website at www.paschconsulting.combut that domain name does not have the words  ’seo’ or ‘websites’ or ‘internet marketing’ in the domain name. To help us capture more direct leads, we have created a number of  WordPress microsites on domain names that include search phrases, as shown in the diagram above.”

These microsites have UNIQUE content and targeted messages that match the domain name. This allows us to provide content for our car dealer clients on www.dealer-seo.com and our New York business clients on www.seony.com.

Automotive SEO

So here is one example of how microsites work for our business. We have many niche groups of clients we serve; one of those is car dealers. So we created a microsite on www.dealer-seo.com. This microsite and our main site ranks nationally on Google page one for many searches that include:

• Car Dealer SEO
• Car Dealer SEO Marketing
• Automotive SEO
• Automotive SEO Marketing
• Automotive SEO Specialist
• Automotive Internet Marketing
• Automotive Reputation Management
• Automotive Digital Marketing
• Automotive Pay Per Click

The point is that since the domain has “dealer” and “seo” in the domain, we have a stronger chance to rank well for words that car dealers would type in to find an SEO Consultant for car dealers.

WordPress is Ideal For All Businesses

Microsites apply to all industries and we like creating them in WordPress. WordPress is easy to maintain and our clients can edit and add pages on their own. Here are more examples of SEO microsites that work for a wide range of companies and industries:

• www.njcaterers.net- A microsite for a NJ catering company that has enhanced their online visibility for this popular search phrase.  The phrase “nj caterers” is search over 5,000 times a month and this microsite places them on Google Page one for those searches.
• www.medicalmalpractice-nj.com- A microsite for a law firm that specializes in Medical Malpractice.  The website has strong organic position for searches that use the phrase “medical malpractice NJ”.
• www.personalinjurynj.org – A microsite that assists consumers understand the rules regarding personal injury law in New Jersey.  The website attracts consumers who are researching their personal injury cases and provides case leads to Shebell and Shebell in Monmouth County.
• www.infinitig37nj.com- A New Jersey Infiniti dealer that wanted to capture interest on the popular G37 model.  The microsite appears on Google Page One for popular searches that include the G37 phrase and New Jersey.
• www.generalcontractor-ny.com – A Staten Island builder that wanted to increase leads for general contracting work in New York.  When you type in “General Contractor Staten Island” their microsite is at the top of the organic search listings.
• www.fordmassachusetts.com – A Massachusetts Ford dealer who wanted greater visibility for the Boston area.  When you type into Google “Ford Massachusetts” their microsite is at the top of the organic listings.
• www.indianachevroletdealer.com – A Chevy dealer located outside of Indianapolis wanted to sell more cars outside her DMA.
• www.duiattorney-nj.com- New Jersey DUI Lawyer wanted a microsite targeted to one of his specialties: NJ DWI Offenses

The strategy is that IF you can build a cost effective, content management website, at a reasonable price then you can target specific searches in Google, Yahoo and MSN with great results.

Request a Free Consultation

If you are interested in creating a microsite strategy for your business, give us a call at: 732-450-8200.