Why Microsites?

Microsites are an effective way to market your business online with a website that has a strong domain name. These microsites are normally created in addition to your main website. The are called microsites because in our view, they should be focused to a particular topic or niche market.

Why create a microsite?

The main reason is that the search engines place significant “weight” on the domain name in determining who appears on page one of search results. If your domain does not contain important search phrases, you are already at a disadvantage. There are always exceptions to this rule but a good domain can translate into page one success in a short period of time.

According to Brian Pasch, CEO of the Pasch Consulting Group “A perfect example is our own company. We have a website at www.pcgdigitalmarketing.com but that domain name does not have the words  ’seo’ or ‘websites’ or ‘internet marketing’ in the domain name. To help us capture more direct leads, we have created a number of  WordPress microsites on domain names that include search phrases, as shown in the diagram above.”

These microsites have UNIQUE content and targeted messages that match the domain name. This allows us to provide content for our car dealer clients on www.dealer-seo.com and our New York business clients on www.seony.com.

Automotive SEO

So here is one example of how microsites work for our business. We have many niche groups of clients we serve; one of those is car dealers. So we created a microsite on www.dealer-seo.com. This microsite and our main site ranks nationally on Google page one for many searches that include:

• Car Dealer Social Networks
• Car Dealer Facebook Advertising
• Automotive SEO
• Automotive Internet Marketing
• Automotive Reputation Management
• Automotive Digital Marketing
• Automotive Advertising
• Car Dealer News

The point is that since the domain has “dealer” and “seo” in the domain, we have a stronger chance to rank well for words that car dealers would type in to find an SEO Consultant for car dealers.

WordPress is Ideal For All Businesses

Microsites apply to all industries and we like creating them in WordPress. WordPress is easy to maintain and our clients can edit and add pages on their own. Here are more examples of SEO microsites that work for a wide range of companies and industries:

• www.buffalocars.net- A microsite for the West Herr automotive group which is targeting a high volume search phrase when Buffalo consumers want to shop for a car.  We also have a microsite setup for Buffalo Used Cars.
• www.medicalmalpractice-nj.com- A microsite for a law firm that specializes in New Jersey Medical Malpractice.  The website has strong organic position for searches that use the phrase “medical malpractice NJ”.
• www.personalinjurynj.org – A microsite that assists consumers understand the rules regarding personal injury law in New Jersey.  The website attracts consumers who are researching their NJ personal injury casesand provides case leads to Shebell and Shebell in Monmouth County.
• www.infiniticarsnj.com- A New Jersey Infiniti dealer that wanted to capture interest on the popular G37 model as well as all searches for Infiniti cars in New Jersey.  The microsite appears on Google Page One for popular Infiniti searches  in New Jersey.  We also created a seprate G7 microsite, so when a consumer shopping for a used G37 in NJ typed “Infiniti G37 NJ“, the microsite would show.
• www.generalcontractor-ny.com- A Staten Island builder that wanted to increase leads for general contracting work in New York.  When you type in “General Contractor Staten Island” their microsite is at the top of the organic search listings.
• www.fordkansas.com – A Kansas Ford dealer who wanted greater visibility for the Witchita area.  When you type into Google “Ford Kansas” their microsite is at the top of the organic listings.  The site lists their current inventory and one click places then on their inventory pages.
• www.miamiusedcars.org- Brickell Honda in Miami wanted to increase traffic and visibility for their used cars in Maimi.  The search phrase “Miami Used Cars” is popular and so we created a microsite to match that top search phrase.
• www.duiattorney-nj.com- NJ DUI Lawyer wanted a microsite targeted to one of his specialties: NJ DWI Offenses
• www.chevroletfortworth.com- A Texas Chevrolet car dealer wanted greater exposure for Chevrolet cars sales in Fort Worth so we built this new microsites to assist their dealership with more first party leads.  The goal was to appear on Google Page One for searches like “Chevrolet Fort Worth“.
• www.conversionvansale.com – An Ohio conversion van dealers approached PCG to build a national lead generation websites for search phrases like “Conversion Vans” and “Conversion Van Dealer”.  Since they ship and deliver conversion vans across the country, a microsite is a perfect solution for increasing first party consumer leads.
• http://service.irvinebmw.net – Irvine BMW wanted to increase service revenue for their Irvine California BMW dealership.  We create a sub-domain specifically for BMW service which allows then to create a seprate Google Adwords budget for service advertising.

The strategy is that IF you can build a cost effective, content management website, at a reasonable price then you can target specific searches in Google, Yahoo and MSN with great results.

Request a Free Consultation

If you are interested in creating a microsite strategy for your business, give us a call at: 732-450-8200.

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