The main reason to create a microsite is because search engines place significant weight on the domain name in determining who appears on page one of search results. If your domain does not contain important search phrases, you are already at a disadvantage. There are always exceptions to this rule, but a good domain can translate into Page One success in a short period of time.
According to Brian Pasch, CEO of PCG Digital Marketing: “A perfect example is our own company. We have a website at www.pcgdigitalmarketing.com but that domain name does not have the words ’seo’ or ‘websites’ or ‘internet marketing’ in the domain name.”
These microsites have unique, targeted content that matches the domain name. This allows us to provide content for clients looking for microsites just as New York clients would find targeted information on search engine optimization on www.seony.com.
Microsites apply to all industries and PCG uses WordPress to create them. WordPress is easy to maintain and our clients can edit and add pages on their own.
WordPress microsites are easy to customize to include your business’ design.