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Microsites are an effective way to market your business online with a website that has a strong domain name. These microsites are normally created in addition to your main website. The are called microsites because in our view, they should be focused to a particular topic or niche market.
The main reason is that the search engines place significant “weight” on the domain name in determining who appears on page one of search results. If your domain does not contain important search phrases, you are already at a disadvantage. There are always exceptions to this rule but a good domain can translate into page one success in a short period of time.
According to Brian Pasch, CEO of the Pasch Consulting Group “A perfect example is our own company. We have a website at www.pcgdigitalmarketing.com but that domain name does not have the words ’seo’ or ‘websites’ or ‘internet marketing’ in the domain name. To help us capture more direct leads, we have created a number of WordPress microsites on domain names that include search phrases, as shown in the diagram above.”
These microsites have UNIQUE content and targeted messages that match the domain name. This allows us to provide content for our car dealer clients on www.dealer-seo.com and our New York business clients on www.seony.com.
So here is one example of how microsites work for our business. We have many niche groups of clients we serve; one of those is car dealers. So we created a microsite on www.dealer-seo.com. This microsite and our main site ranks nationally on Google page one for many searches that include:
The point is that since the domain has “dealer” and “seo” in the domain, we have a stronger chance to rank well for words that car dealers would type in to find an SEO Consultant for car dealers.
Microsites apply to all industries and we like creating them in WordPress. WordPress is easy to maintain and our clients can edit and add pages on their own. Here are more examples of SEO microsites that work for a wide range of companies and industries:
The strategy is that IF you can build a cost effective, content management website, at a reasonable price then you can target specific searches in Google, Yahoo and MSN with great results.
If you are interested in creating a microsite strategy for your business, give us a call at: 732-450-8200.
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2007 Subaru Impreza Sedan |
2004 Hyundai Elantra |
2010 Infiniti G37 |
2001 Toyota 4Runner |
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2007 Ford Edge |
2006 Volkswagen New Beetle |
2007 Volvo S60 |
2008 Dodge Charger |
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2008 Chrysler Town & Country |
2009 Chevrolet Cobalt |
2009 Honda Accord |
2007 Ford Edge |
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