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October 30th, 2010
The Herb Chambers Automotive Group has joined the Automotive Advertising Network (AAN) which will expand their automotive digital marketing strategies nationally, regionally, and locally.
The Herb Chambers network of car dealerships represent over 45 OEM brands in New England. The Herb Chambers organization will leverage their inventory of over 8,000 vehicles and increase the direct traffic to their car dealership websites. Herb Chambers, a leader in automotive sales in New England, picked the AAN for its innovative approach to automotive advertising.
The AAN national advertising website is located at www.CarDealerSale.com and the network has over 300 regional websites that cover the United States. The Automotive Advertising Network is a unique platform for car dealers to increase visitors, leads, and sales for the cars that they sell.
The network also provides Herb Chambers access to the most powerful content publishing network in the United States for car dealers. Members have the ability to published unlimited press releases each month that advertise their sales, promotion, or work in the community.
You can read more about the benefits that Herb Chambers will see as a member of the AAN by visiting: AAN Website.
Here are examples of the local advertising pages that were created for the brands Herb Chambers represent in New England:
You can also view the Herb Chambers press releases, promotions, and community activities on over 15 New England websites that include www.bostondealers.org. www.framinghamdealers.org, and www.concordealers.org.
Herb Chambers dealerships will also utilize the powerful national websites in the AAN that include http://news.cardealersale.com , www.cashforclunkersfacts.com, and www.toyotarecall.org.
Herb Chambers dealers will also be able to post their latest car sales on www.carsalenews.com and include their cars in the world’s largest Wiki exclusively for car dealers: www.cardealerwiki.org.
Herb Chambers will also be using the AAN technology to integrate their cars into their Facebook and NING social networks.
Specialized websites targeting the Boston market will also showcase the Boston Used Cars the Herb Chambers organization has for sale. The Automotive Advertising Network (AAN) is providing the Herb Chambers dealers with a turn-key advertising, branding, SEO, and social media marketing solution.
Tags: aan, automotive advertising, Automotive Advertising Network, car dealer advertising
Posted in automotive advertising, automotive advertising network, Automotive Microsites |
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July 28th, 2010
Earlier members of the Automotive Advertising Network have been experiencing the many benefits offered to members. The dealers have been able to tap into the network’s content publishing system to post their press releases, sales and new cars on local advertising portals.
The AAN represents a new Automotive Advertising model which can offer car dealers a package of digital advertising strategies to benefit their sales and search visibility. Automotive Advertising Agencies can also contact Digital Compass Marketing, creators of the AAN, to inquire about reseller packages.
The dealers have also been able to integrate the automotive social media sites like Facebook, WordPress and NING with their car inventory which has increased the exposure to their cars and traffic to their car detail pages. Car dealers in the AAN have also seen a jump in high quality inbound links to their main website pages, as well as links to service and parts.
Some of the early members of the Automotive Advertising Network are listed below. You can see that for larger dealer groups that sell multiple OEM brands, they can have separate advertising pages for each brand that they represent.
Car dealers who are looking to increase first party leads and increase the visibility for the cars that they sell, need help. Car dealers are under attack from larger advertising portals and the Automotive Advertising Network (AAN) gives dealers the tools to fight back. For more information on joining the AAN, visit: www.automotiveadvertisingnetwork.com
Tags: aan, automotive advertising, car dealer advertising, car inventory advertising
Posted in automotive advertising, Automotive Microsites, Automotive SEO |
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June 17th, 2010
PCG Digital Marketing welcomes Papa’s Dodge in Connecticut to their family of growing automotive dealerships. The New Haven Dodge dealer has contracted PCG Digital Marketing to kick-start their online marketing initiatives that will include executing Search Engine Optimization strategies and managing Social Media activities such as connecting with consumers via Facebook and Twitter.
As part of their new strategic digital marketing strategy, Papa’s Dodge will receive the most advanced automotive digital marketing strategies developed by PCG. Enhancing the dealer’s online visibility will be accomplished through on-site and off-site SEO strategies, content development and the opportunity to be included in PCG’s exclusive Automotive Advertising Network (AAN). The AAN combines PCG Digital Marketing’s proven strategies in Search Engine Optimization, content marketing, social media and blogging to provide dealers with an industry leading solution for lead generation and direct sales.
Additional PCG services will include blogging, writing and publishing press releases, link building, posting customer reviews, Twitter, Facebook, Google SEO compliance, Analytics, Google Maps, video uploads and more. The goal of the new Internet Marketing campaign will be to increase the frequency that their vehicles appear in local and regional search results and to generate additional traffic and leads to their business.
To learn more about Papa’s Dodge, please visit http://www.papasdodge.com
Tags: jeep dealer advertising
Posted in Automotive Microsites, Automotive SEO, Jeep Dealer Microsites |
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June 8th, 2010
PCG Digital Marketing welcomes the Cox Auto Group in Manatee County, Florida to their family of growing automotive dealerships. The dealer group has contracted PCG Digital Marketing to kick-start their online marketing initiatives that will include executing Search Engine Optimization strategies and managing Social Media activities such as connecting with consumers via Facebook and Twitter.
As part of their new strategic digital marketing strategy, the St Petersburg dealers will receive the most advanced automotive digital marketing strategies developed by PCG. Enhancing Cox Auto’s online visibility will be accomplished through on-site and off-site SEO strategies, content development and the opportunity to be included in PCG’s exclusive Automotive Advertising Network (AAN). The AAN combines PCG Digital Marketing’s proven strategies in Search Engine Optimization, content marketing, social media and blogging to provide dealers with an industry leading solution for lead generation and direct sales.
Additional PCG services will include blogging, writing and publishing press releases, link building, posting customer reviews, Twitter, Facebook, Google SEO compliance, Analytics, Google Maps, video uploads and more. The goal of Cox Auto’s new Internet Marketing campaign will be to increase the frequency that their vehicles appear in local and regional search results and to generate additional traffic and leads to their business.
Tags: cox auto group, st petersburg auto group
Posted in Automotive Microsites, Automotive SEO |
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September 8th, 2009
Griffith Motors has selected the Pasch Consulting Group to create two new microsites for enhanced automotive Internet marketing and SEO. The new strategy will also include brand specific and geo-targeted Press Releases on the Internet.
The new microsites can be found at http://www.oregonhonda.net/ and http://www.oregontoyota.net/
The Pasch Consulting Group has pioneered the use of wordpress microsites for automotive Internet marketing and first party lead generation. The two dedicated wordpress microsites for Griffith Motors will be utilized as lead generators. The PCG microsites use content based SEO strategies that deliver powerful search rankings results. The building of the automotive microsite is a strategy that has worked well for PCG and many of their clients. Many PCG wordpress microsites hold the #1 listing on Google for their respective search phrases.
The Pasch Consulting Group recommends a round robin approach for successful automotive marketing. “We don’t advise our dealers to ditch their current media plans,” says Brian Pasch, CEO, “we help them add a healthy dose of Internet marketing into their mix. A comprehensive approach combining several media vehicles can help saturate a dealer’s target audience more effectively.”
Recent reports suggest that consumers, an estimated 85%, are now turning to the Internet to make purchases, small and large. “It would be difficult for businesses to succeed without a clear message on the Internet to their target audience. If their business is not on the Internet, they are passively giving up a number of sales to their competitors,” says Pasch.
To learn more about wordpress microsites, visit www.seomicrosites.com
Tags: car dealer microsites, seo microsites, wordpress microsites
Posted in Automotive Microsites |
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