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PCG Digital Marketing Welcomes Charlotte Volkswagen Dealership

admin — Thu, 09 Sep 2010 16:28:52 +0000

PCG Digital Marketing welcomes Keffer Volkswagen to its ever-growing family of automotive dealerships. A leading dealership serving Charlotte VW shoppers, Keffer Volkswagen has contracted PCG for its online marketing initiatives, including implementing Search Engine Optimization strategies and managing Social Media activities on platforms such as Facebook and Twitter.

Keffer Volkswagen will receive the most advanced automotive digital marketing strategies developed by PCG. PCG will enhance Keffer Volkswagen’s online visibility through on-site and off-site SEO strategies, content development and the opportunity to join PCG’s exclusive Automotive Advertising Network (AAN).

The AAN combines PCG Digital Marketing’s proven strategies in Search Engine Optimization, content marketing, social media and blogging to provide dealers with an industry-leading solution for lead generation and direct sales.

Additional PCG services will include blog and press release writing, link building, video uploads, customer review posting, Google SEO compliance and maintaining Google Maps and Analytics.

Keffer Volkswagen’s Internet Marketing campaign aims to increase the frequency with which their vehicles appear in local and regional search results and to generate additional traffic and leads.

PCG will also train and mentor the Internet sales staff at Keffer Volkswagen to eventually handle these responsibilities on their own, creating an in-house team of Internet Marketing and SEO experts.

To learn more about Keffer Volkswagen, one of the top VW dealers serving Charlotte, please visit: http://www.keffervw.com/.

Kia Dealer Serving Charlotte, Keffer Kia, Joins PCG Digital Marketing

admin — Tue, 07 Sep 2010 17:54:03 +0000

PCG Digital Marketing welcomes Keffer Kia of Mooresville, N.C. into its family of automotive dealerships.

Keffer Kia, which also serves Charlotte Kia customers, has partnered with PCG to handle its online marketing initiatives, including managing its activity on Social Media outlets such as Facebook and Twitter and implementing Search Engine Optimization strategies.

Keffer Kia’s online visibility will increase through on-site and off-site SEO strategies, content development and the opportunity to join PCG’s exclusive Automotive Advertising Network (AAN).

Additional PCG services will include: press release writing, link building, video uploads, customer review posting, Google SEO compliance, and maintaining Google Maps and Analytics.

The goal of this new Internet Marketing campaign is to increase the frequency with which Keffer Kia vehicles appear in local and regional search results and to generate additional traffic and leads.

PCG will also work with the Internet sales staff at Keffer Kia to eventually handle these responsibilities on their own, creating an in-house team of Internet Marketing and SEO experts.

For more information on Keffer Kia, one of the top dealers serving Charlotte Kia shoppers, please visit: http://www.kefferkia.net/

About PCG Digital Marketing

PCG Digital Marketing provides comprehensive Internet Marketing and SEO strategies to car dealers across the United States and Canada. For additional information on their services and marketing packages, visit http://www.pcgdigitalmarketing.com

Automotive Advertising Network Benefits

admin — Thu, 29 Jul 2010 01:39:24 +0000

Earlier members of the Automotive Advertising Network have been experiencing the many benefits offered to members. The dealers have been able to tap into the network’s content publishing system to post their press releases, sales and new cars on local advertising portals.

The AAN represents a new Automotive Advertising model which can offer car dealers a package of digital advertising strategies to benefit their sales and search visibility. Automotive Advertising Agencies can also contact Digital Compass Marketing, creators of the AAN, to inquire about reseller packages.

The dealers have also been able to integrate the automotive social media sites like Facebook, WordPress and NING with their car inventory which has increased the exposure to their cars and traffic to their car detail pages. Car dealers in the AAN have also seen a jump in high quality inbound links to their main website pages, as well as links to service and parts.

Targeted Car Inventory Advertising

Some of the early members of the Automotive Advertising Network are listed below. You can see that for larger dealer groups that sell multiple OEM brands, they can have separate advertising pages for each brand that they represent.

Automotive Digital Marketing

Car dealers who are looking to increase first party leads and increase the visibility for the cars that they sell, need help. Car dealers are under attack from larger advertising portals and the Automotive Advertising Network (AAN) gives dealers the tools to fight back. For more information on joining the AAN, visit: www.automotiveadvertisingnetwork.com

DrivingSales Executive Summit 2010

admin — Sun, 18 Jul 2010 11:39:54 +0000

The most influential automotive executives from around the United States and Canada will be attending the DrivingSales Executive Summit on October 18-20th. The annual conference will also feature top keynote speakers who are experts in social media, sales, marketing and management. Car dealers who are looking to interact with experts sharing case studies covering innovative best practices in automotive advertising, digital marketing, branding, sales and fixed operations head to this annual event.

Based on feedback from last year’s event, the 2010 DrivingSales Executive Summit is scheduled to span two days. The executive meeting ground is truly the “un-conference” as it breaks the traditional trade show mold. The topics presented and the event agenda are created by the votes of automotive dealers and not the the vendor sponsors. The result is a laser focused automotive marketing and leadership think tank that has no peer.

Brian Pasch, CEO of PCG Digital Marketing is scheduled to attend the 2010 DrivingSales Executive Summit on October 18-20th as well as be one of the breakout session presenters. The daily breakout session will feature case studies on best practices in the automotive industry. PCG Digital Marketing, a leader in automotive digital marketing and search optimization, will be sharing a case study based on a group of highly successful PCG clients. The case study format forces all presenters to “be real” and authentic and to cut down on the traditional trade show sales presentation.

Automotive Leadership

The annual conference attracts to the top executives from the automotive retail, automotive social media and digital marketing, and automotive advertising industry. The conference is unique in its format in that it is geared for dealer principals and executive management. The DSES conference speakers and the subject matter that will be presented are specifically geared to decision makers.

The 2010 Driving Sales Executive Summit is by invitation only and the first round of invites will be mailed at the end of July. The top car dealers across the country will be receiving invitations like last year as well as dealers recommended by the DrivingSales.com community; the leading social network for car dealers.

The 2010 DrivingSales Executive Summit will be held at the Encore hotel, in Las Vegas Nevada. DSES organizers have negotiated an excellent package for all attendees to enjoy the luxury of the Encore, at a very low rate.

When registering for the event, please notify DSES if you will be staying at the Encore and they will book your reservation for you. For additional information visit: http://drivingsalesexecutivesummit.com/

Automotive SEO

Last year, Brian Pasch, CEO and Founder of PCG Digital Marketing participated in an expert panel on the topic of Automotive SEO search strategies. In the photo, Brian is joined by Jared Hamilton, Paul Rushing and JD Rucker. The panel format offers automotive executives to ask questions to the panelists and get straight answers in front of their peers.

For more insights into Automotive Digital Marketing follow Brian Pasch on Facebook or Twitter: http://twitter.com/automotiveseo and http://facebook.com/pcgdigitalmarketing

New Haven Jeep Dealer Picks PCG Digital Marketing

admin — Thu, 17 Jun 2010 21:17:28 +0000

PCG Digital Marketing welcomes Papa’s Dodge in Connecticut to their family of growing automotive dealerships. The New Haven Dodge dealer has contracted PCG Digital Marketing to kick-start their online marketing initiatives that will include executing Search Engine Optimization strategies and managing Social Media activities such as connecting with consumers via Facebook and Twitter.

As part of their new strategic digital marketing strategy, Papa’s Dodge will receive the most advanced automotive digital marketing strategies developed by PCG. Enhancing the dealer’s online visibility will be accomplished through on-site and off-site SEO strategies, content development and the opportunity to be included in PCG’s exclusive Automotive Advertising Network (AAN). The AAN combines PCG Digital Marketing’s proven strategies in Search Engine Optimization, content marketing, social media and blogging to provide dealers with an industry leading solution for lead generation and direct sales.

Additional PCG services will include blogging, writing and publishing press releases, link building, posting customer reviews, Twitter, Facebook, Google SEO compliance, Analytics, Google Maps, video uploads and more. The goal of the new Internet Marketing campaign will be to increase the frequency that their vehicles appear in local and regional search results and to generate additional traffic and leads to their business.

To learn more about Papa’s Dodge, please visit http://www.papasdodge.com

PCG Digital Marketing Welcomes St Petersburg Area Auto Group

admin — Tue, 08 Jun 2010 17:07:48 +0000

PCG Digital Marketing welcomes the Cox Auto Group in Manatee County, Florida to their family of growing automotive dealerships. The dealer group has contracted PCG Digital Marketing to kick-start their online marketing initiatives that will include executing Search Engine Optimization strategies and managing Social Media activities such as connecting with consumers via Facebook and Twitter.

As part of their new strategic digital marketing strategy, the St Petersburg dealers will receive the most advanced automotive digital marketing strategies developed by PCG. Enhancing Cox Auto’s online visibility will be accomplished through on-site and off-site SEO strategies, content development and the opportunity to be included in PCG’s exclusive Automotive Advertising Network (AAN). The AAN combines PCG Digital Marketing’s proven strategies in Search Engine Optimization, content marketing, social media and blogging to provide dealers with an industry leading solution for lead generation and direct sales.

Additional PCG services will include blogging, writing and publishing press releases, link building, posting customer reviews, Twitter, Facebook, Google SEO compliance, Analytics, Google Maps, video uploads and more. The goal of Cox Auto’s new Internet Marketing campaign will be to increase the frequency that their vehicles appear in local and regional search results and to generate additional traffic and leads to their business.

Cox Auto Group consists of Cox Chevrolet, Cox Mazda and the Cox Pre-Owned Megaplex.

PCG Digital Marketing Wins Drivingsales Vendor Ratings Award

admin — Wed, 17 Feb 2010 01:33:26 +0000

Rumson, NJ– PCG Digital Marketing (formerly Pasch Consulting Group) won a “Top Rated” SEO Provider award in the 2009 DrivingSales Vendor Ratings Awards.

Brian Pasch, CEO of PCG Digital Marketing remarked on the significance of the award. “This is one of the highest forms of recognition any company could receive in the automotive industry. Our clients gave us this honor and we will continue to work to win their trust and business with outstanding digital marketing and Automotive SEO strategies.”

In fact, when you search in Google for the phrase “Automotive SEO”, PCG’s website is in the #1 organic position for the United States. Page one results for this important industry search phrase also contains other PCG web assets which demonstrates that the company practices what it preaches to its clients.

The PCG Digital Marketing offers strategic digital marketing services that enhance all major automotive website platforms as they providing Internet marketing services to car dealers across the nation. PCG focuses on off-site SEO strategies, geo-targeted lead generation, search engine marketing and Internet reputation management.

The 2009 DrivingSales Vendor Ratings Awards, presented at the 2010 NADA Convention and Expo, measure satisfaction with vendors by allowing dealers to rate and review their vendors online at DrivingSales.com. Only vendors who achieved top rankings in dealer satisfaction in each category, as determined by the thousands of dealers who are part of the DrivingSales.com community, received awards.

“We are proud to present this award to PCG Digital Marketing which has achieved a standard of excellence that is clearly resonating with dealers,” said DrivingSales CEO and Founder Jared Hamilton. “This year’s award winners have won recognition in one of the most challenging years on record for our industry. We salute them for their ongoing commitment to provide value to their dealer clients.”

About Brian Pasch and PCG Digital Marketing

Brian Pasch is a veteran marketing expert and a noted expert in the field of Automotive SEO and Internet marketing. His career has spanned both management and technology roles.

He continues to lead research into digital marketing strategies that can give automotive retailers a competitive edge. PCG Digital Marketing works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.

http://www.pcgdigitalmarketing.com

About DrivingSales Vendor Ratings and Awards

DrivingSales Vendor Ratings are the industry’s first and only neutral, comprehensive vendor rating forum, featuring real-time peer reviews and honest competitor comparisons – searchable by category, company or rating – and are one of the most popular features of DrivingSales.com, which is the auto industry’s leading social media platform and largest online community. Vendor Ratings Awards are awarded to the vendors who receive the top rankings in their category. For the awards, dealers are asked to rate their vendors on a 1-5 star scale, including whether they would recommend the vendor product to colleagues, and why they would or would not recommend the product. All survey-takers are verified to ensure that they are actual dealership employees.