Atlanta BMW dealer, BMW of Macon, is excited to confirm, the Insurance Institute for Highway Safety (IIHS) declared the 2011 BMW 5 Series Sedan a 2010 Top Safety Pick.

The new 5 Series earned the top rating of “Good” based on its performance in each of the Institute’s crash tests. The 2010 Top Safety Pick for the 2011 BMW 5 Series Sedan is one of numerous awards BMW has earned from the IIHS over the years.

The Institute rates vehicles “Good,” “Acceptable,” “Marginal” or “Poor” based on performance in high-speed Frontal Offset and Side Impact crash tests, as well as an evaluation of the vehicle’s Rear Crash Protection/Head Restraints, which protect against neck injuries in rear impact crashes.

In order for a vehicle to become a Top Safety Pick, it must earn “Good” ratings in all four Institute tests. Additionally, as of 2007, winning vehicles must also offer electronic stability control – a standard feature on all BMW vehicles since model year 2000, known as Dynamic Stability Control. The IIHS requires this feature based on Institute research indicating that stability control significantly reduces crash risk, especially the risk of fatal single vehicle crashes, by helping drivers maintain control of their vehicles during emergency maneuvers.

2011 BMW 5 Series

The new 5 Series integrates the latest crash avoidance technology with advanced materials, sophisticated design techniques, and state-of-the-art testing procedures.

The entire 2011 BMW 5 Series lineup is available to Atlanta BMW shoppers at BMW of Macon.  In addition to being named a top safety pick, the 2011 BMW 5 series was ranked highest in the Midsize Premium Car segment by J.D. Power & Associates in their respective categories in the 2010 Automotive Performance, Execution and Layout (APEAL) study.

BMW of Macon invites area consumers to test-drive the 2011 5 Series sedan. To schedule a test drive, call 478-757-7000 or visit http://www.bmwofmacon.com .

Atlanta BMW shoppers are reminded of the comprehensive maintenance program that comes standard with every new BMW, BMW Ultimate Service™.  The program offers a no-cost maintenance program for 4 years or 50,000 miles, whichever comes first. This includes oil services, inspection services, wiper blade inserts, brake pads, brake discs, engine drive belts, brake fluid service, and more.  Plus, BMW of Macon offers free pickup and delivery anywhere in the state of Georgia.

We are pleased to announce the launch of a new marketing microsite for BMW of Peabody.  The microsite is placed on a powerful URL: www.massbmw.com .  The website will be a marketing tool for sharing BMW news and dealer activities to consumers in Massachusetts.

The new microsite will be managed by Lori Conolly, who heads up marketing for BMW of Peabody.  The microsite will be fully operational by February 1, 2009.

The microsite is using WordPress technology so that updating the website is very easy and convenient for the non-programmer.