Microsite news

Microsites, websites, and Internet Marketing are no longer marketing strategies for reserved for bigger, national businesses.  Even localized business owners like Dentists are catching on to the power of lead generation through Internet Marketing. 

The Pasch Consulting Group (PCG) is the fastest growing Search Engine Optimization Company that specializes in websites, microsites and SEO.  We are pleased to welcome Bogota Dental Center in Bogota, NJ to our growing family of businesses across the nation who are now leveraging the power of the Internet to increase their bottom line. 

PCG created an optimized microsite for Bogota Dental to gain additional visibility on the Internet for consumers searching their desired keywords, ‘Dentist Bergen County’. 

So what is a microsite and how is it different from a website? 

For starters, a microsite is in fact a website.  We call it a microsite because it is a smaller extension of your main marketing website.  How does it differ?  A company’s main website will often have a URL that is ‘name’ specific.  For example, our main marketing website for the Pasch Consulting Group is www.paschconsulting.com .   We have several microsites that use less fancy names, but contain important keywords that we think our target audience may be searching.  In fact, one of our microsites is www.seomicrosites.com , to capture leads from people searching information on SEO and microsites.  Another one of our microsites is www.dealer-seo.com , this site focuses on ‘car dealer seo’.

Search engines place significant “weight” on the domain name in determining who appears on page one of search results. If your domain does not contain important search phrases, you are already at a disadvantage. There are always exceptions to this rule but a good domain can translate into page one success in a short period of time.

How Can the Dental Industry Benefit from A Microsite?

The main website for Bogota Dental center is www.bogotadentistry.com .  When they told us they wanted to attract more leads for people searching for a ‘dentist Bergen County’, we quickly purchased the domain www.dentistbergencounty.com and created a very similar looking website.  Now, for marketing purposes, they can advertise their main website which is easy for patients to remember, (bogotadentistry.com), and for Internet Advertising purposes, they can capture more leads of people searching for a ‘dentist Bergen County’ using their microsite, (dentistbergencounty.com).  Since the URL name contains the exact keywords that search, the microsite will easily appear on Google page 1 search results page as an exact match.   (as of writing this article, the microsite is already listed at #4 on Google page 1). 

Many of our microsites already hold the #1 Google organic listing for their respective search phrases including njbmwdealer.com, bmwusedcars.com, and oceancountycosmeticdentist.com, to name a few.  Notice how all of the microsite URLs contain rich keyword search phrases. 

How Can I Get A Microsite for My Business?

Contact the Pasch Consulting Group today.  In most cases, we can have your microsite completed in just a few short weeks.  So don’t wait, increase sales and Internet leads with proven microsite marketing strategies.

Contact:

Brian Pasch

CEO

732-450-8200

Brian@paschconsulting.com

www.paschconsulting.com

We are pleased to announce the launch of a new marketing microsite for Aesthetic Dental Creations based in Jackson New Jersey. The microsite will be located at:  www.oceancountycosmeticdentist.com . The website will be a marketing tool for their state of the art dental pratice in Southern New Jersey.

The new microsite will be managed by Dr. Balaji Srinivasan, the founder of this New Jersey dental practice . The microsite will be fully operational by January 23, 2009.

The microsite is using WordPress technology so that updating the website is very easy and convenient for the non-programmer.