Microsite news

The automotive industry’s first ever Automotive Marketing Boot Camp will be held on February 12th; the day before the official start of NADA in Orlando.  Paul Rushing is one of 5 expert speakers presenting at the event.  Rushing will host a seminar explaining how to build search engine friendly blogs and the benefits of wordpress microsites.     

Rushing will demonstrate to dealers how to set up their own wordpress blog site and make the necessary adjustments so that search engines can find it.  The workshop will show dealers how to install and optimize their blog to compete in their local market as well as help dealers set up a publishing schedule with topics to blog about.  Rushing will also demonstrate how dealers can create their own wordpress microsites by re-purposing manufacturers’ feeds with their own content.  According to Rushing, “This can bring an avalanche of traffic to a dealer’s website and eliminate their competition from money search terms.”

For more information on the wordpress blogging seminar hosted by Paul Rushing, visit  http://www.automotivemarketingbootcamp.com/instructors/

In addition to learning about wordpress blogs and microsites, the Boot Camp will also cover these important elements of automotive digital marketing strategies: social networking, video marketing, link building, content creation, SEO and pay-per-click marketing.    

Rushing will be among 5 Automotive Marketing experts who will be sharing best practices and hands-on skills training.  The roster of speakers also includes Tim Jennings, an expert in automotive video marketing, Brian Pasch, respected leader in Internet Marketing and Search Engine Optimization, JD Rucker, a leading automotive social media expert and CMO of TK Carsites, and Eric Mayhew, Manager of Advertising Products at Dealer.com who will lead a class on managing and leveraging Google Adwords to increase sales for a dealership.

The full roster of speakers and class descriptions can be found online at http://www.automotivemarketingbootcamp.com/instructors/

The Automotive Marketing Boot Camp will be 2 hours in length and offers attendees 10 hands-on classes which will deliver the abilities dealers need to understand, manage and catapult their online marketing strategy to the next level.  Every participant will be required to bring a laptop since the boot camp will feature hands on skills training.  This will enable participants to take back to their dealership and implement what they learned in class.

Registration is limited to 75 seats per class and is filling up quickly.  Automotive Principals, General Managers, General Sales Managers or Internet Sales Managers are encouraged to register online at http://www.automotivemarketingbootcamp.com/paypal

Griffith Motors has selected the Pasch Consulting Group to create two new microsites for enhanced automotive Internet marketing and SEO.   The new strategy will also include brand specific and geo-targeted Press Releases on the Internet.

The new microsites can be found at http://www.oregonhonda.net/ and http://www.oregontoyota.net/

The Pasch Consulting Group has pioneered the use of wordpress microsites for automotive Internet marketing and first party lead generation.  The two dedicated wordpress microsites for Griffith Motors will be utilized as lead generators.  The PCG microsites use content based SEO strategies that deliver powerful search rankings results.  The building of the automotive microsite is a strategy that has worked well for PCG and many of their clients.  Many PCG wordpress microsites hold the #1 listing on Google for their respective search phrases.

The Pasch Consulting Group recommends a round robin approach for successful automotive marketing.  “We don’t advise our dealers to ditch their current media plans,” says Brian Pasch, CEO, “we help them add a healthy dose of Internet marketing into their mix.  A comprehensive approach combining several media vehicles can help saturate a dealer’s target audience more effectively.”

Recent reports suggest that consumers, an estimated 85%, are now turning to the Internet to make purchases, small and large.  “It would be difficult for businesses to succeed without a clear message on the Internet to their target audience.  If their business is not on the Internet, they are passively giving up a number of sales to their competitors,” says Pasch. 

To learn more about wordpress microsites, visit www.seomicrosites.com