Microsite news

To celebrate Chevrolet adding Texas, New York, New Jersey and Connecticut to the launch markets for the Volt, this unique electric vehicle with extended range capability will be driven 1,776 miles from Austin to New York, while passengers post real-time updates along the way.

Fort Worth Chevrolet dealer Jerry’s Chevrolet commenting on the announcement by GM said “Fort Worth residents want a green vehicle with the Chevy Bowtie and the Volt is their answer to an eco-friendly vehicle for the Dallas Fort Worth Area.  Jerry’s Chevrolet in Weatherford Texas will be a great place to test drive a Chevrolet Volt.”

The Chevrolet Volt drive from New York to Texas will demonstrate the unique capabilities of the Volt, the only electric vehicle that can operate under a full range of driving conditions and climates without limitations or driver concerns of being stranded by a depleted battery. The drive may take the Chevrolet Volt through Fort Worth but the actual mapping has yet to be confirmed.

“This drive is a demonstration of the freedom the Volt will provide customers – freedom to drive where you want, when you want,” said Tony DiSalle, director of product marketing for Chevrolet Volt. “Whether you are driving 50 miles or 1,750 miles, the Volt is the only electric vehicle that can be a family’s primary car.”

Chevrolet Volt Drives to Texas

Over the course of the four days, the Volt will stop in Little Rock, AR on July 1; Nashville, TN and Roanoke, VA on July 2; Washington, D.C. and Frederick, MD on July 3; Philadelphia, PA and finally, New York City on July 4.

The “Freedom Drive” will demonstrate Chevrolet Volt’s unique capability of driving approximately 40 miles as a pure electric vehicle, with a total driving range of 340 miles, with electricity powering the car at all times and speeds. For trips of up to 40 miles, the Volt gets it power solely from electricity stored in its 16-kWh lithium-ion battery. When the Volt’s battery runs low, a sophisticated engine-generator seamlessly engages to extend the driving range to about 300 miles on a full tank of gas.

Fort Worth Chevrolet Volt Sales

According to Jerry’s Chevrolet, “There has been a strong interest from Fort Worth Chevrolet owners on when they can test drive the Chevy Volt. This bodes well to the launch success of the Chevrolet Volt”. If their initial survey data is correct, consumers across the USA are looking to see if this new technology will serve the greater America population. Fort Worth car drivers seem to be leading the way in search for a practical eco-friendly vehicle.

The Chevrolet Volt will join approximately 34.9 million travelers crossing the country to celebrate the 2010 Fourth of July holiday. AAA predicts that automobile travel will continue to be the dominant mode of transportation, with travelers taking trips at least 50 miles away from home.

The company is accelerating the national launch of the revolutionary electric vehicle in response to intense interest in the Volt from customers across the country. Today’s announcement brings the initial Volt retail markets to seven, including California, Washington D.C. and Michigan. The retail launch in Texas and New York will begin with Austin and New York City in late 2010. Chevrolet dealers in the balance of Texas and New York, as well as New Jersey and Connecticut, are scheduled to begin receiving Volts in early 2011.

PCG Digital Marketing welcomes Papa’s Dodge in Connecticut to their family of growing automotive dealerships.  The New Haven Dodge dealer has contracted PCG Digital Marketing to kick-start their online marketing initiatives that will include executing Search Engine Optimization strategies and managing Social Media activities such as connecting with consumers via Facebook and Twitter.

As part of their new strategic digital marketing strategy, Papa’s Dodge will receive the most advanced automotive digital marketing strategies developed by PCG.   Enhancing the dealer’s online visibility will be accomplished through on-site and off-site SEO strategies, content development and the opportunity to be included in PCG’s exclusive Automotive Advertising Network (AAN).  The AAN combines PCG Digital Marketing’s proven strategies in Search Engine Optimization, content marketing, social media and blogging to provide dealers with an industry leading solution for lead generation and direct sales.

Additional PCG services will include blogging, writing and publishing press releases, link building, posting customer reviews, Twitter, Facebook, Google SEO compliance, Analytics, Google Maps, video uploads and more.   The goal of the new Internet Marketing campaign will be to increase the frequency that their vehicles appear in local and regional search results and to generate additional traffic and leads to their business.

To learn more about Papa’s Dodge, please visit http://www.papasdodge.com

PCG Digital Marketing welcomes the Cox Auto Group in Manatee County, Florida to their family of growing automotive dealerships.  The dealer group has contracted PCG Digital Marketing to kick-start their online marketing initiatives that will include executing Search Engine Optimization strategies and managing Social Media activities such as connecting with consumers via Facebook and Twitter.

As part of their new strategic digital marketing strategy, the St Petersburg dealers will receive the most advanced automotive digital marketing strategies developed by PCG.   Enhancing Cox Auto’s online visibility will be accomplished through on-site and off-site SEO strategies, content development and the opportunity to be included in PCG’s exclusive Automotive Advertising Network (AAN).  The AAN combines PCG Digital Marketing’s proven strategies in Search Engine Optimization, content marketing, social media and blogging to provide dealers with an industry leading solution for lead generation and direct sales.

Additional PCG services will include blogging, writing and publishing press releases, link building, posting customer reviews, Twitter, Facebook, Google SEO compliance, Analytics, Google Maps, video uploads and more.   The goal of Cox Auto’s new Internet Marketing campaign will be to increase the frequency that their vehicles appear in local and regional search results and to generate additional traffic and leads to their business.

Cox Auto Group consists of Cox Chevrolet, Cox Mazda and the Cox Pre-Owned Megaplex.

Rumson, NJ–  PCG Digital Marketing (formerly Pasch Consulting Group) won a “Top Rated” SEO Provider award in the 2009 DrivingSales Vendor Ratings Awards.

Brian Pasch, CEO of PCG Digital Marketing remarked on the significance of the award. “This is one of the highest forms of recognition any company could receive in the automotive industry.  Our clients gave us this honor and we will continue to work to win their trust and business with outstanding digital marketing and Automotive SEO  strategies.”

In fact, when you search in Google for the phrase “Automotive SEO”, PCG’s website is in the #1 organic position for the United States.  Page one results for this important industry search phrase also contains other PCG web assets which demonstrates that the company practices what it preaches to its clients.

The PCG Digital Marketing offers strategic digital marketing services that enhance all major automotive website platforms as they providing Internet marketing services to car dealers across the nation.  PCG focuses on off-site SEO strategies, geo-targeted lead generation, search engine marketing and Internet reputation management.

The 2009 DrivingSales Vendor Ratings Awards, presented at the 2010 NADA Convention and Expo, measure satisfaction with vendors by allowing dealers to rate and review their vendors online at DrivingSales.com. Only vendors who achieved top rankings in dealer satisfaction in each category, as determined by the thousands of dealers who are part of the DrivingSales.com community, received awards.

“We are proud to present this award to PCG Digital Marketing which has achieved a standard of excellence that is clearly resonating with dealers,” said DrivingSales CEO and Founder Jared Hamilton. “This year’s award winners have won recognition in one of the most challenging years on record for our industry.  We salute them for their ongoing commitment to provide value to their dealer clients.”

About Brian Pasch and PCG Digital Marketing

Brian Pasch is a veteran marketing expert and a noted expert in the field of Automotive SEO and Internet marketing. His career has spanned both management and technology roles.

 He continues to lead research into digital marketing strategies that can give automotive retailers a competitive edge.  PCG Digital Marketing works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.

http://www.pcgdigitalmarketing.com  

About DrivingSales Vendor Ratings and Awards

DrivingSales Vendor Ratings are the industry’s first and only neutral, comprehensive vendor rating forum, featuring real-time peer reviews and honest competitor comparisons – searchable by category, company or rating – and are one of the most popular features of DrivingSales.com, which is the auto industry’s leading social media platform and largest online community. Vendor Ratings Awards are awarded to the vendors who receive the top rankings in their category.   For the awards, dealers are asked to rate their vendors on a 1-5 star scale, including whether they would recommend the vendor product to colleagues, and why they would or would not recommend the product.  All survey-takers are verified to ensure that they are actual dealership employees.

The automotive industry’s first ever Automotive Marketing Boot Camp will be held on February 12th; the day before the official start of NADA in Orlando.  Paul Rushing is one of 5 expert speakers presenting at the event.  Rushing will host a seminar explaining how to build search engine friendly blogs and the benefits of wordpress microsites.     

Rushing will demonstrate to dealers how to set up their own wordpress blog site and make the necessary adjustments so that search engines can find it.  The workshop will show dealers how to install and optimize their blog to compete in their local market as well as help dealers set up a publishing schedule with topics to blog about.  Rushing will also demonstrate how dealers can create their own wordpress microsites by re-purposing manufacturers’ feeds with their own content.  According to Rushing, “This can bring an avalanche of traffic to a dealer’s website and eliminate their competition from money search terms.”

For more information on the wordpress blogging seminar hosted by Paul Rushing, visit  http://www.automotivemarketingbootcamp.com/instructors/

In addition to learning about wordpress blogs and microsites, the Boot Camp will also cover these important elements of automotive digital marketing strategies: social networking, video marketing, link building, content creation, SEO and pay-per-click marketing.    

Rushing will be among 5 Automotive Marketing experts who will be sharing best practices and hands-on skills training.  The roster of speakers also includes Tim Jennings, an expert in automotive video marketing, Brian Pasch, respected leader in Internet Marketing and Search Engine Optimization, JD Rucker, a leading automotive social media expert and CMO of TK Carsites, and Eric Mayhew, Manager of Advertising Products at Dealer.com who will lead a class on managing and leveraging Google Adwords to increase sales for a dealership.

The full roster of speakers and class descriptions can be found online at http://www.automotivemarketingbootcamp.com/instructors/

The Automotive Marketing Boot Camp will be 2 hours in length and offers attendees 10 hands-on classes which will deliver the abilities dealers need to understand, manage and catapult their online marketing strategy to the next level.  Every participant will be required to bring a laptop since the boot camp will feature hands on skills training.  This will enable participants to take back to their dealership and implement what they learned in class.

Registration is limited to 75 seats per class and is filling up quickly.  Automotive Principals, General Managers, General Sales Managers or Internet Sales Managers are encouraged to register online at http://www.automotivemarketingbootcamp.com/paypal