Microsite news

Paul Moak Honda, Jackson MS Honda dealer, will introduce the 2011 Honda Odyssey later this year.

At its unveiling during the Chicago Auto Show, the concept Odyssey minivan received rave reviews.  The buzz has continued to grow, and Paul Moak Honda plans to offer a strong supply of Odysseys to meet the anticipated demand from Jackson MS Honda consumers.

The Odyssey still boasts what most expect from a minivan — the family-friendliness, the utility, and the spaciousness — but adds good looks and bold aesthetic flourishes that are dramatic departures from the conventional minivan.

2011 Honda Odyssey News from Jackson MS Honda Dealer

Lower and wider than last year’s model, the new Odyssey offers comfortable seating for eight, with more shoulder room and plenty of different configurations for fitting additional passengers, car seats or cargo.  An all-new wide mode, for instance, allows three child car seats to fit across one row.

Compared to the current Odyssey, the Concept’s slightly lower roofline (-1.0 inch) and wider stance (+1.4 inch) contribute to a sleeker, stronger and more dynamic presence with improved aerodynamics that help increase fuel economy.

Outside the Odyssey will turn heads with its “lightning bolt” beltline, which gives the minivan a distinctive look that sets it apart from the other minivans on the road.

“The Odyssey established its reputation by providing families with what they most want in a minivan – great functionality, an emphasis on safety and good fuel economy,” said Vicki Poponi, assistant vice president of American Honda product planning. “Odyssey then further delighted customers with its surprisingly engaging, fun-to-drive and dynamic nature. The next-generation Odyssey promises to take these strengths to a higher level while adding more style and personality.”

The Odyssey has already earned critical acclaim. Recent accolades include the Edmunds.com 2010 “Top Recommended” minivan award, U.S. News and World Report 2010 “Best Minivan for the Money” award, Automotive Lease Guide 2010 “Best Minivan for the Money,” the Kelley Blue Book award as one of the ten “Best New Family Vehicles of 2009″ and “2009 Best Resale Value Award” in the van category.

Jackson Honda shoppers who are interested in what the newest Odyssey offers, should look no further than Paul Moak Honda for more information.

Stay current on the latest Honda news on the Paul Moak website: http://jackson.paulmoakhonda.com/blog/

Subaru owners are known for their fierce loyalty.

From the first time people sit behind the wheel of a Subaru, it just seems to be love at first, well, drive.  Whether it’s because Subaru vehicles boast top safety marks, iconic and rugged utility, or legendary All-Wheel Drive systems, the fact remains that customers tend to come back to Subaru for their next purchase.

And there’s hard evidence to back that up, with Subaru having won nine Polk Automotive Loyalty Awards for “superior performance in customer retention.”

The staff at Paul Moak Subaru, the leading Jackson MS Subaru dealer, has witnessed it countless times.

Now, with the Guaranteed Trade-In Program at Paul Moak Subaru, Subaru owners have even more reason to be loyal.

Loyal Owners Shop Jackson MS Subaru Dealer

The Guaranteed Trade-in Program offers peace-of-mind by letting customers know their current Subaru will still have a great trade-in value when they purchase their next Subaru.

The program guarantees the minimum trade-in amount owners will receive for their trade.  The value is updated monthly and is available for six years from the original vehicle warranty start date beginning with 2004 model year vehicles.

Customers can research their next Subaru on the Jackson MS Subaru dealer’s website: http://www.paulmoaksubaru.com/new-inventory/index.htm?reset=InventoryListing

There are no hassles and no questions asked.

Simply visit Paul Moak today for a vehicle evaluation to start taking advantage of the Guaranteed Trade-in Program, a thank you from Subaru for being so loyal.

Earlier members of the Automotive Advertising Network have been experiencing the many benefits offered to members.  The dealers have been able to tap into the network’s content publishing system to post their press releases, sales and new cars on local advertising portals.

The AAN represents a new Automotive Advertising model which can offer car dealers a package of digital advertising strategies to benefit their sales and search visibility.  Automotive Advertising Agencies can also contact Digital Compass Marketing, creators of the AAN, to inquire about reseller packages.

The dealers have also been able to integrate the automotive social media sites like Facebook, WordPress and NING with their car inventory which has increased the exposure to their cars and traffic to their car detail pages.  Car dealers in the AAN have also seen a jump in high quality inbound links to their main website pages, as well as links to service and parts.

Targeted Car Inventory Advertising

Some of the early members of the Automotive Advertising Network are listed below.  You can see that for larger dealer groups that sell multiple OEM brands, they can have separate advertising pages for each brand that they  represent.

• Ohio Buy Here Pay Here
• Boston Toyota
• Atamian Honda
• Atamian VW
• Rochester Used Cars
• Raleigh Used Cars
• Jacksonville Used Cars
• Auto Excel Used Cars
• Brickell Honda
• Brickell Buick
• Brickell GMC
• Carson Toyota
• Checked Flag Used Cars
• Norfolk Car Dealers
• Chesapeake Toyota
• Newport News BMW
• Virginia Beach Used Cars
• Classic Chevrolet Dallas
• Kalamazoo Buick
• Kalamazoo GMC
• Kalamazoo Pontiac
• Kalamazoo Cadillac
• Sarasota Chevrolet
• Sarasota Mazda
• Albuquerque Ford
• Turnersville Used Cars
• Greenway Dodge
• Indianapolis Chevrolet
• Baton Rouge Ford
• Jacksonville Hyundai
• Infiniti of Norwood
• Manchester Toyota
• BMW Orange County
• Fort Worth Toyota
• Fort Worth Hyundai
• Fort Worth Nissan
• Fort Worth Buick
• Fort Worth Cadillac
• Fort Worth GMC
• Fort Worth Chevrolet
• Albany Ford
• Reno Lexus
• Chicago Honda
• Chicago Infiniti
• Chicago Volvo
• Used Cars Chicago
• Austin Dodge
• Austin Jeep
• Auston Chrysler
• Boston Nissan
• McKevitt Volvo
• McPherson Used Cars
• Hutchinson Used Cars
• Miller Autos Los Angeles
• Fargo Lincoln Dealers
• Fargo Mercury Dealers
• Fargo Ford Dealers
• Fergus Falls Ford
• NJ Used Cars
• Hartford Chryslers
• Hartford Dodge
• Hartford Jeep
• Queen Acura
• Bronx Honda
• Bronx Acura
• Brooklyn Acura
• Brooklyn Honda
• Manhattan Honda
• Manhattan Acura
• Staten Island Acura
• Staten Island Honda
• Queens Honda
• Bergen County Acura
• Bergen County BMW
• Jackson Honda
• Jackson Volvo
• Honda Jackson MS
• Subaru Jackson MS
• Chantilly Acura
• Fredericksburg Nissan
• Fredericksburg Hyundai
• Chantilly Chevrolet
• Fredericksburg Honda
• Marlow Heights Honda
• Morris County Volvo
• Preston Motors Maryland
• Tallahassee Used Cars
• Tallahassee Acura
• Tallahassee Honda
• Thomasville Honda
• Tallahassee Subaru
• Seattle Used Cars
• Seattle Chrysler
• Seattle Jeep
• Seattle Dodge
• Warrenton Jeep
• Warrenton Chrysler
• Warrenton Dodge
• Shelly BMW
• Ford Dealer Lincoln
• Steve White Audi
• Stevinson Lexus
• Berlin City Kia
• Denver Mazda
• Denver Toyota
• Denver Ford
• Portland Toyota
• Portland Honda
• Portland Lexus
• Portland Nissan
• Johnstown Used Cars
• Vacaville Honda
• Buffalo Chevrolet
• Buffalo Honda
• Buffalo Nissan
• Buffalo Toyota
• Buffalo Ford
• Buffalo Buick
• Buffalo Cadillac
• Buffalo Dodge
• Buffalo GMC
• Buffalo Jaguar
• Buffalo Jeep
• Buffalo Subaru
• Buffalo Suzuki
• Buffalo Chrysler
• Long Island Jeep
• Toyota Boston
• World Hyundai Chicago

Automotive Digital Marketing

Car dealers who are looking to increase first party leads and increase the visibility for the cars that they sell, need help.  Car dealers are under attack from larger advertising portals and the Automotive Advertising Network (AAN) gives dealers the tools to fight back.  For more information on joining the AAN, visit: www.automotiveadvertisingnetwork.com

The Summer Sales Event at Columbiana Buick Cadillac Chevrolet turns up the heat this summer with special lease and financing offers on many of the Buick vehicles in its inventory.  Columbiana Buick shoppers will find numerous opportunities at the event to save money on the car they want.

The 2010 Buick LaCrosse is one highlight of the summer sale, available for a low $287 a month ($1,995 down plus 1st payment, security deposit, tax, title and tag due at signing).

The LaCrosse blends luxury styling and refinement with performance and safety to create a truly noteworthy vehicle.  The most recent proof came at the Chicago Auto Show when the LaCrosse was selected as the  “Best Luxury Sedan” in MotorWeek’s Drivers’ Choice Awards.  Last year, the Lacrosse also was named the “Most Dependable Midsize Car” by J.D. Power and Associates and received a five-star crash test rating from the National Highway Traffic Safety Administration.

Summer Sales Event at Leading Columbiana Buick Dealership

The Lacrosse is just one of the vehicles on sale now during the Summer Sales Event at one of the leading Columbiana Buick dealers, Columbiana Buick Cadillac Chevrolet.  View the new inventory at Columbiana on the web: http://www.drivecolumbiana.com/NewVehicleSearch

Stop by Columbiana Buick Cadillac Chevrolet before August 2 when this event cools down.

Applications for the 2010 Automotive Search Marketing Architecture (ASMA) study, underwritten by PCG Digital Marketing (PCG), are now available to automotive website design companies.

The annual study and awards recognize the best automotive website platforms for automotive digital marketing strategies.

Automotive website companies are encouraged to contact Carrie Hemphill, ASMA Award Coordinator, to request the application and data entry forms via email.

Deadlines Announced

Participants in the 2010 ASMA Awards must submit their application by August 2, 2010.  The completed ASMA data form with all survey data completed is due by August 27, 2010.

The 2010 ASMA will be expanded to include survey data for mobile applications, chat, video technology and iPad applications.

The 2010 study results will be announced at the 9th Digital Dealer Conference which will be held in Las Vegas from October 12-14th.  A special ceremony for the award winners will be conducted during the conference luncheon sponsored by PCG Digital Marketing.

In 2009, nine companies out of the 35 included in the study received ASMA awards.   The award is the most prestigious industry award for website design companies.

About The ASMA Awards

The ASMA study seeks to assist car dealers with evaluating automotive website platforms and integrated marketing tools.  The 2010 ASMA Awards will include a comprehensive grid of website features, tools and architecture of all vendors.  The report is the industry’s only comprehensive comparison of automotive digital marketing website technology.

Each year, over 50 automotive website platforms are considers for SEO compliance, data integration, user interface, and search marketing visibility.  in 2009, only 35 were included in the ASMA report and only a fraction receive an ASMA award for excellence.

All of the companies included in the 2010 ASMA study are given the opportunity to submit their most recent examples of technology for review.  This year, the participants can also elect to conduct a two hour presentation of their website and marketing technology to the ASMA review team.

For additional information, contact:

Carrie Hemphill
ASMA Coordinator
PCG Digital Marketing
732.450.8200

www.asmaawards.org